Wells Cafe & Bakery

Before Wells opened its doors in Asokoro, Abuja, there was an idea for the kind of café and bakehouse it could become. We came on board while the space was still being built, working with the founders to give that idea a personality of its own.

Year

2023

Brand World Building

Overview

What should Wells feel like? What would make it different from the cafés people already knew? And how could we create something recognisable, whether on a shopfront, a pastry box or somewhere entirely new? From those early conversations, we built the world of Wells, developing its brand identity and visual language across packaging, merchandise and the spaces where people would encounter it. We wanted Wells to feel like somewhere you'd been before, even on your first visit.